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Paul Torres

email: design (at) paultorres.co
linkedin: Profile »
location: San Francisco, CA (USA)

Complexfruit is the creative portfolio site of Paul Torres. The site features a collection of commercial and personal projects covering Graphic Design and Illustration.

Please scroll down to view my creative work. Please note this site is past archived work (2006 - 2009). Please inquire to see newer projects.

Multifaceted Work

"complex" - as in multifaceted, versatile
"fruit" - as in the fruit of one's labor

Self-initiated

project: Beauty Mark identity
duties: Design, Custom lettering
description: Design concept.

Beauty Mark logoBeauty Mark logo

Tri-Tech Multisport

project: tritechmultisport.com
duties: Design, HTML, CSS
photography: Vendors, Tri-Tech Multisport
copy: Tri-Tech Multisport
description: Website redesign for triathlon bike shop. The redesign addressed the structure of the site and better showcases the bikes and products.

Tri-Tech Multisport site

Bloom Affair

project: Identity
duties: Design, Custom logotype
description: Design concept for Washington, DC based flower designer.

Bloom Affair logo

Celtic Naturals

project: Identity
duties: Design, Custom logotype
description: Logo design for eco-friendly handmade soaps by Angela Buckley. Both the icon and logotype were custom designed for Celtic Naturals. Collateral, packaging and web design in progress.

Celtic Naturals logo

Self-initiated

project: Chocolatier identity
duties: Design, Custom logotype
description: Design concept. Both the icon and logotype are custom designed.

Chocolatier logo

Sabideo

project: Identity, Stationery, Collateral
duties: Design, Custom logotype, Copy
copy: Jesse Sestito
translation: Ike Chan
description: Sabideo is an online service allowing small businesses in Tokyo, Japan to showcase their services via short videos. Sabideo produces and delivers these videos on behalf of the businesses. I was asked to develop the logo, stationery, along with the packaging for their informational DVD.

Sabideo logoSabideo collateralSabideo DVD packaging

Sabideo

project: sabideo.com (Offline)
duties: Design, HTML, CSS, Icons
development: Li Jiang, Liu Yi Ming
copy: Jesse Sestito
translation: Ike Chan
description: Unfortunately no longer in development, sabideo.com was meant to take advantage of Google Maps and Brightcove to deliver its content. A main concern Sabideo had was a website that aligns with the esthetic sensibilites of Tokoyoites. As a response I delivered a minimal, sleek website with a design that does not get in the way of the content.

sabideo.com - click to go to designSabideo iconssabideo.com - click to go to designsabideo.com - click to go to archive

Bakery Gingham

project: Identity, Stationery, Signage, Packaging
duties: Design, Custom lettering, Pattern
description: Bakery Gingham is passionate about cupcakes and all types of cakes. I was asked to develop a logo and other items to accent Bakery Gingham's nostalgic and whimsical sensibilities. The lettering was custom designed for Bakery Gingham, as well as the gingham pattern which serves as a supplemental design element.

Bakery Gingham logoBakery Gingham pattern close-upBakery Gingham stationeryBakery Gingham packagingBakery Gingham guidelinesBakery Gingham door signBakery Gingham outdoor signBakery Gingham embroidery

Bakery Gingham

project: bakerygingham.com
duties: Design, HTML, CSS, Illustrations, Icons
photography, copy: Amanda Ellis
description: Bakery Gingham's website emphasizes the fun nature of its baked goods. It was a joy working on this project because I was able to combine the two things I am passionate about, Design and Illustration.

bakerygingham.com - click to go to siteBakery Gingham illustrations - click to go to site

Tobiko

project: Identity
duties: Design, Illustration
description: Tobiko being a new addition to the annual Asian Festival in Columbus, Ohio needed a logo just in time for the event. Tobiko derives its name from the flying fish eggs used in certain types of sushi.

Tobiko logoTobiko collateralTobiko collateralTobiko chopsticksTobiko collateralTobiko collateral

Inkhearts

project: inkhearts.com
duties: Design, HTML, CSS
copy, logo: Ataome Ashiru
description: Custom wedding stationery and announcement services based out of Atlanta, Georgia.

Inkhearts.com - click to go to siteInkhearts.com - click to go to site

Jan Kish la petite fleur

project: jankish.com (No longer responsible for site)
duties: Design, HTML, CSS
art direction: Noel Kurtz (Jan Kish la petite fleur)
photography: Various
description: Website for cake designer Jan Kish. Known internationally for her cake designs, I was fortunate enough to be asked to redesign her website. The redesign focused on showcasing more cake designs and following the vision that Jan Kish had for her site.

jankish.com

Jan Kish la petite fleur

project: Collateral
duties: Design
description: Jan Kish along with serving up outstanding wedding cake designs, also offers catering services called "Gourmet to Go." This is a redesign of their previous menu collateral.

Jan Kish bookletJan Kish bookletJan Kish booklet

Elaine Li

project: untitledsmile.com
duties: Design, HTML, CSS, Flash, Naming
photography: Various
description: Portfolio site for Brooklyn based glass artist Elaine Li. Influenced by her early work experience as a wedding cake decorator, Elaine transfers some of those motifs onto her glass sculptures.

untitledsmile.com

Elaine Li

project: Business card
duties: Design, Illustration
description: Glass artist business card.

Untitledsmile business cardUntitledsmile business card

Elaine Li

project: Promotional booklet
duties: Design, Illustration
photography: Various
description: To supplement artist Elaine Li's website, this promo booklet of her artwork was designed.

Untitledsmile promotional bookletUntitledsmile promotional bookletUntitledsmile promotional bookletUntitledsmile promotional booklet

Lynn Bird

project: Identity
duties: Design, Custom logotype
description: Logo concept for graphic/fine artist. The mark is a play on the artist's surname.

Lynn Bird logo

David Murphy and Sharon Mcjannet

project: murphy-mcjannet.com
duties: Design, HTML, CSS
design: David Murphy, Sharon Mcjannet
photography: Various
description: Worked closely with the artists in designing a website to showcase both of their collaborative and individual works. David Murphy and Sharon Mcjannet create artwork, "where the materials have become far removed from their original use and have freely entered into another reality."

murphy-mcjannet.com

David Murphy and Sharon Mcjannet

project: Accordion booklet
duties: Design
copy: David Murphy, Sharon Mcjannet
photography: Various
description: Promotional accordion booklet showcasing both artists. One side features David's artwork, while the other features Sharon's artwork. The accordion format was choosen for its sculptural qualities when opened up.

Murphy-Mcjannet accordion promoMurphy-Mcjannet accordion promoMurphy-Mcjannet accordion promoMurphy-Mcjannet accordion promo

Velours Rouge Bakery

project: Identity, Flyer, Packaging
duties: Design, Custom lettering
logo concept: Elaine Li (Velours Rouge Bakery)
description: Based out of New York a collective of young bakers came together to form Velours Rouge Bakery. The group needed a logo for their new cake venture, and asked me to develop their logo as well as designing a flyer. The paper doily and cake box designs are self-intiated packaging concepts.

Velours Rouge Bakery logoVelours Rouge Bakery flierVelours Rouge Bakery doiliesVelours Rouge Bakery packaging

Self-initiated

project: DVD design
duties: Design
description: My Dad made a DVD of our late Granfather's 8mm home movies. I wanted to design the cover and label that went along with it, for when he gave copies to everyone in the family. The cover takes a still from one of the home movies.

When You Look DVDWhen You Look DVDWhen You Look DVD

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