Self-initiated

project: Beauty Mark identity
duties: Design, Custom lettering
description: Design concept.

Tri-Tech Multisport

project: tritechmultisport.com
duties: Design, HTML, CSS
photography: Vendors, Tri-Tech Multisport
copy: Tri-Tech Multisport
description: Website redesign for triathlon bike shop. The redesign addressed the structure of the site and better showcases the bikes and products.

Bloom Affair

project: Identity
duties: Design, Custom logotype
description: Design concept for Washington, DC based flower designer.

Self-initiated

project: Lettering concepts
duties: Design, Custom lettering
description: Imagined lettering concepts to attract more commissions for food, beauty and fashion brands. Please contact me if you are in need of some custom lettering for your next project.

Celtic Naturals

project: Identity
duties: Design, Custom logotype
description: Logo design for eco-friendly handmade soaps by Angela Buckley. Both the icon and logotype were custom designed for Celtic Naturals. Collateral, packaging and web design in progress.

Self-initiated

project: Chocolatier identity
duties: Design, Custom logotype
description: Design concept. Both the icon and logotype are custom designed.

Sabideo

project: Identity, Stationery, Collateral
duties: Design, Custom logotype, Copy
copy: Jesse Sestito
translation: Ike Chan
description: Sabideo is an online service allowing small businesses in Tokyo, Japan to showcase their services via short videos. Sabideo produces and delivers these videos on behalf of the businesses. I was asked to develop the logo, stationery, along with the packaging for their informational DVD.

Sabideo

project: sabideo.com (Offline)
duties: Design, HTML, CSS, Icons
development: Li Jiang, Liu Yi Ming
copy: Jesse Sestito
translation: Ike Chan
description: Unfortunately no longer in development, sabideo.com was meant to take advantage of Google Maps and Brightcove to deliver its content. A main concern Sabideo had was a website that aligns with the esthetic sensibilites of Tokoyoites. As a response I delivered a minimal, sleek website with a design that does not get in the way of the content.

Bakery Gingham

project: Identity, Stationery, Signage, Packaging
duties: Design, Custom lettering, Pattern
description: Bakery Gingham is passionate about cupcakes and all types of cakes. I was asked to develop a logo and other items to accent Bakery Gingham's nostalgic and whimsical sensibilities. The lettering was custom designed for Bakery Gingham, as well as the gingham pattern which serves as a supplemental design element.

Bakery Gingham

project: bakerygingham.com
duties: Design, HTML, CSS, Illustrations, Icons
photography, copy: Amanda Ellis
description: Bakery Gingham's website emphasizes the fun nature of its baked goods. It was a joy working on this project because I was able to combine the two things I am passionate about, Design and Illustration.

Tobiko

project: Identity
duties: Design, Illustration
description: Tobiko being a new addition to the annual Asian Festival in Columbus, Ohio needed a logo just in time for the event. Tobiko derives its name from the flying fish eggs used in certain types of sushi.

Inkhearts

project: inkhearts.com
duties: Design, HTML, CSS
copy, logo: Ataome Ashiru
description: Custom wedding stationery and announcement services based out of Atlanta, Georgia.

Jan Kish la petite fleur

project: jankish.com (No longer responsible for site)
duties: Design, HTML, CSS
art direction: Noel Kurtz (Jan Kish la petite fleur)
photography: Various
description: Website for cake designer Jan Kish. Known internationally for her cake designs, I was fortunate enough to be asked to redesign her website. The redesign focused on showcasing more cake designs and following the vision that Jan Kish had for her site.

Jan Kish la petite fleur

project: Collateral
duties: Design
description: Jan Kish along with serving up outstanding wedding cake designs, also offers catering services called "Gourmet to Go." This is a redesign of their previous menu collateral.

Elaine Li

project: untitledsmile.com
duties: Design, HTML, CSS, Flash, Naming
photography: Various
description: Portfolio site for Brooklyn based glass artist Elaine Li. Influenced by her early work experience as a wedding cake decorator, Elaine transfers some of those motifs onto her glass sculptures.

Elaine Li

project: Business card
duties: Design, Illustration
description: Glass artist business card.

Elaine Li

project: Promotional booklet
duties: Design, Illustration
photography: Various
description: To supplement artist Elaine Li's website, this promo booklet of her artwork was designed.

Lynn Bird

project: Identity
duties: Design, Custom logotype
description: Logo concept for graphic/fine artist. The mark is a play on the artist's surname.

Anthem Culture

project: Identity
duties: Design, Custom logotype
description: Anthem Culture is a consulting placement agency from Palo Alto, California. I was commissioned by Anthem's principal to design a wordmark that reflected their business philosophy.

David Murphy and Sharon Mcjannet

project: murphy-mcjannet.com
duties: Design, HTML, CSS
design: David Murphy, Sharon Mcjannet
photography: Various
description: Worked closely with the artists in designing a website to showcase both of their collaborative and individual works. David Murphy and Sharon Mcjannet create artwork, "where the materials have become far removed from their original use and have freely entered into another reality."

David Murphy and Sharon Mcjannet

project: Accordion booklet
duties: Design
copy: David Murphy, Sharon Mcjannet
photography: Various
description: Promotional accordion booklet showcasing both artists. One side features David's artwork, while the other features Sharon's artwork. The accordion format was choosen for its sculptural qualities when opened up.

Daddy's Pancakes

project: Identity
duties: Design, Illustration, Custom lettering
description: Logo and package concept for "Daddy's Mixes" pancake brand, sold at church functions and fundraisers. The logo incorporates the founder's likeness in a playful manner. The illustrations and lettering used in the logo are custom designed.

Velours Rouge Bakery

project: Identity, Flyer, Packaging
duties: Design, Custom lettering
logo concept: Elaine Li (Velours Rouge Bakery)
description: Based out of New York a collective of young bakers came together to form Velours Rouge Bakery. The group needed a logo for their new cake venture, and asked me to develop their logo as well as designing a flyer. The paper doily and cake box designs are self-intiated packaging concepts.

After Images

project: jtafterimages.com
duties: Design, HTML, Flash
photography: Jeff Thompson
description: Landscape and commercial photography website. Jeff Thompson of After Images has spent a lifetime being inspired by nature, specifically the mountain ranges of the American West.

Murphy Development Company

project: murphydevelopmentcompany.com (Archived)
duties: Design, HTML, CSS, Illustrations
art direction: Jeff Thompson, Steve Moore
photography: Jeff Thompson
notes: Work done for The Image Group
description: Website for condominium developer. No longer responsible for site.

Jesse Sestito

project: Identity, ambassadorsestito.com
duties: Design
music: J Vision
description: Blog website following the travel and misadventures of my friend from Brooklyn, by way of Cinncinnati, living abroad in Asia. The website uses Wordpress for the backend and is a reskinned design.

Self-initiated

project: paultorres.net
duties: Design, HTML, CSS, Photography
description: A showcase of my paintings. I've always had the passion to be visually creative, be it Design or my first love, Art.

Self-initiated

project: Identity
duties: Design, Custom logotype
description: Design concept for a monogram logo to be used for my personal fine artwork. Because my paintings are figurative in nature and mostly portraiture, you see in the negative space of the letter "P" an abstract face formed with the letter "T."

Various

project: Identity
duties: Design, Illustration, Custom logotype, Custom lettering
notes: Work done for The Ad Works (2,4,9) | Art Direction: Steve Moore (2,4,9) | Jeff Thompson (1,5,7)
description: Various logomarks and logotypes.

Self-initiated

project: DVD design
duties: Design
description: Sharing our photos and home movies will always be a cherished affair. Today some of us are begining to trade in our old photo albums and videotapes, for a DVD of memories.

Self-initiated

project: DVD design
duties: Design
description: My Dad made a DVD of our late Granfather's 8mm home movies. I wanted to design the cover and label that went along with it, for when he gave copies to everyone in the family. The cover takes a still from one of the home movies.

Self-initiated

project: Stationery
duties: Design, Illustration, Custom lettering
description: Stationery for a loved one graduating from college. Oh how they grow up so fast ;)

Self-initiated

project: Stationery
duties: Design, Illustration
description: My younger brother was graduating from high school and I wanted to mark the occasion with some playful stationery. It included cards, envelopes, and giftwrap. The KFC imagery makes reference to his first job while in high school.

Self-initiated

project: Stationery
duties: Design, Illustration, Custom lettering
description: Stationery for a loved one graduating from high school. My previous graduation stationery was a hit with everyone and the following year I had the oppurtunity to create another.

Jan Kish la petite fleur

project: Postcards
duties: Design
photography: Various
description: Promotional postcards for cake designer Jan Kish.

Self-initiated

project: Pola Cosmetics advertisement
duties: Design, Copy, Illustration treatment
photography: Phong Nguyen
description: Illustrative exploration.

Self-initiated

project: Alberto VO5 advertisement
duties: Design, Illustration, Copy
photography: Phong Nguyen
description: Illustrative exploration.

Self-initated

project: Heineken advertisement
duties: Design, Custom lettering, Copy
photography: Phong Nguyen
description: PSA advertisement. -- "Avoid the Bottleneck. Heineken encourages you to drink responsibly."

Self-initiated

project: iHome Advertisement
duties: Design, Illustration, Custom lettering, Tagline
photography: Phong Nguyen
description: Illustrative exploration.

Hina

project: Identity
duties: Design, Concept, Custom logotype
description: Logo created for Hina, a new t-shirt boutique focusing on unsettling imagery. I will be collaborating with Hina to design some upcoming tshirt graphics aswell.

J Vision

project: Identity
duties: Design, Custom logotype, Custom lettering
description: Identity variations for J Vision, an indie hip-hop artist with an intense and grungy musical style. The final version that we arrived at focuses on a classic logotype, as opposed to being an overtly literal visual interpertation.

Zanesvillain

project: Identity, Album design
duties: Design, Custom logotype, Custom lettering
description: Identity for Zanesvillain, another indie hip-hop artist. Commissioned by J Vision on the eve of the artist's new local album release. Lettering for the track listings are custom designed.

Blood and Sunshine

project: Identity
duties: Design, Custom logotype
description: Identity for local Bay Area band. At the onset of the project the band leader expressed his desire for their logo to somehow express the idea of "taboo". My solution was to showcase how taboo ideas and subject matter are sometimes subject to censorship.

Juliana

project: Identity
duties: Design, Custom lettering
description: Identity concepts for Juliana, a one person boutique brand selling knitted handmade goods. The brief was to create a script logotype and if possible include a ball of yarn as a secondary element. Though the project eventually went a different route, below are some preliminary sketches.

Jesse Sestito

project: T-shirt graphic
duties: Design, Illustration, Custom lettering
description: Commissioned as a result of Jesse's encounters with his new female friends in Japan, who seemed to all share similar names. Living in New York at the time, Jesse wanted to reappropriate the iconic "I Love New York" graphic. The shirt reads, "I love all girls named KO" as in Kiko, Masako, Yoko, etc.

(For a Friend)

project: T-shirt graphics
duties: Design, Custom lettering
description: Just for fun t-shirt designs for a friend to show their school spirit. Both designs makes use of the school mascot directly and indirectly. The second purple design is meant to make references to the wings of the pegasus.

Asian American Community Services

project: Mini-site (Archived), Collateral, Poster, T-Shirt graphic, Award
duties: Design, HTML, CSS, Illustration, Custom lettering
collaborators: Judy Yeh, Jane Lee, Robin Ng (AACS)
photography: John Rouse
description: AACS was celebrating the 5th year anniversary of their youth conference, "GenerAsian Next." I volunteered my services to design various projects leading up to the event. (1.) Mini-site for the conference. (2.) Anthology of the conference's history. The 33 page collateral piece was used for commercial sponsorship. (3.) T-shirt design worn by participants and volunteers. (4.) Award graphic for "PILOT" a leadership development program for college students. I was given artistc license to create something bold and over the top. The graphic is meant to evoke notions of achievement by combining military medal and flight motifs.

hellapaul.com

project: T-shirt graphics
duties: Design, Illustration, Custom lettering
description: Hella Paul is a side project of mine, based heavily on my illustrations. The fat bunny on the red shirt is the unofficial mascot and the brown "All My Best" t-shirt states my best wishes for everyone and serves as my motto for what I try and deliver for all of my creative endeavors.

hellapaul.com

project: T-shirt graphic
duties: Design, Illustration
description: The Lil Animal t-shirt graphic is a hybrid of James Laurinaitis and Brutus the Buckeye. Go Bucks!

Self-initiated

project: Coin wrappers
duties: Design
description: Just for fun, I had the idea of creating coin wrappers based on the lyrics: "A penny for your thoughts, a nickel for a kiss, a dime if you tell me that you love me." If you would like your own coin wrappers, you can download them here.

Self-initated

project: Illustration
duties: Custom lettering
description: Illustrative exploration. Lord Byron's poem, "When We Two Parted" features the melancholy line, "with silence and tears."

(For a Friend)

project: Tattoo
duties: Design, Custom lettering
description: Tattoo design for a friend using his two daughters names (Mallery and Janey) as the basis.

Self-initiated

project: Deluxe identity
duties: Design, Illustration
description: Identity exploration. San Francisco based Deluxe, distributes skateboard brands: Spitfire, Real Skateboards, Krooked, Antihero, and Thunder Trucks.

Self-initiated

project: Real Skatebaords identity
duties: Design, Custom lettering
description: Identity exploration.

Self-initiated

project: Thunder Trucks identity
duties: Design, Illustration, Custom lettering
description: Identity exploration.

Self-initiated

project: Spitfire identity
duties: Design, Custom lettering
description: Identity exploration.

Self-initiated

project: Deluxe advertisement
duties: Design, Custom lettering
description: Identity exploration.

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